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‘Dragon Ball Super: Super Hero’ Sets Late Summer Theatrical Release
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deadline.comMore riches are coming exhibitors’ way, particularly during the late summer dry period, as Crunchyroll and Toei Animation are releasing the next Dragon Ball movie, Dragon Ball Super: Super Hero, on Aug.
19 in the U.S. and Canada at 2,300 theaters and select Imax venues.The only other new wide release in theaters at that time is Universal’s Idris Elba movie, Beast.
Super Hero is getting a further global blast around the world at the same time.These Crunchyroll movies are big one weekend cash cows, whereby all the fans come out in one swoop.
Rival studios marvel at how Crunchyroll pulls this off, largely without a national TV campaign; dialing into and engaging their fanbase to leave the house.
Read more on deadline.com
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