‘Dog Man’ Cuffs $33M Opening, ‘Companion’ Eyes $10M Debut – Friday PM Box Office Update

deadline.com:

UPDATED, Friday PM: Universal/DreamWorks Animation’s Dog Man is fetching a great opening of $33 million per afternoon figures, with Friday expected to come in at $10M at 3,885 locations, including previews.

That’s higher than the comps for this younger-skewing property (65% of the kids audience was under 9 years old last night), which are Captain Underpants at a $23.8M opening, DC League of Pets at $23M and Paw Patrol: The Mighty Movie at $22.7M.

Since the strikes and Covid, it’s clear: kids fare rules. Seriously, during the pandemic, there were fears by some executives that families would never come back to cinemas.

So not true; they even come back to cinemas when the movie is on PVOD. With a social media universe of 246.6M across TikTok, X, Facebook, Instagram and YouTube, RelishMix says “positive convo on Dog Man is through the roof, attracting long-time fans of the book series which the film is adapted from as well as casual animation fans who are intrigued by the wacky comedic antics and alluring style.