Does Skin Care in Makeup Actually Do Anything?

glamour.com:

and have always been closely associated, but these days it feels like you need to be a dermatology expert to shop the latest cosmetic launches.

Skin care in makeup has become more popular than ever, with ingredient buzzwords like “peptides,” “niacinamide,” and “hyaluronic acid” appearing in the product names of , , , and .Looking for the moisturizing benefits of hyaluronic acid?

There’s the . Want the plumping effect of peptides? There’s the and the . Or get the best of both worlds with the . The list goes on and on.The “skinification” of makeup makes sense considering and lucrative than ever.

According to , the global skin care products market size was valued at $171.05 billion in 2024 and is projected to reach from $179.24 billion in 2025 to $260.61 billion by 2033, growing at a rate of 4.79%., one half of the and product developer for brands like , , , and more, says trend forecasters have predicted a skin care takeover in makeup since 2018, which was only fueled by the pandemic and the popularity of video-sharing apps like TikTok and Instagram.Of course, skin care-makeup hybrids like and have existed on the market for a while now, but notes that categorical makeup infused with skin care—color cosmetics like lipstick and lipgloss and complexion products like concealer and blush—are new to market and more prevalent than ever.“It’s a combination of the appetite of the consumer, the education that’s been explosive because of social media, and the pandemic creating the skin care obsession that it did,” says Androulakis.