Do Axe Throwing, Pickleball & Bowling Give Regional Theater Chains An Edge? – SXSW
deadline.comExhibition has taken its knocks since Covid, with chains big and small adding food, alcohol (often full bars) and tiered loyalty programs.
Others are going further, and seeing results. Dallas-based Cinergy Entertainment started an Axe Throwdown at its Tulsa, OK and Copperas Cove, TX locations in 2022, so popular that it’s now vertical No.
2 on the company’s website after films — as in “Movies, Axe Throwing, Play, Parties, Private Events, Dining & Drinks, Specials, Elite Rewards & Fun Cards.” Play also includes a Virtual Reality Battle Area and an arcade. “You and a group of friends, with the help of an “Axepert,” can enjoy the thrill of the axe wield and hitting a bull’s-eye!
If you’ve got the chops, challenge yourselves with a variety of games such as tic-tac-toe, up the river, timber, and blackjack.
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