Disruptor Records Founder Adam Alpert on His Sony Music JV, New Chainsmokers Album and the Future of Streaming

variety.com:

Charlie Amter Disruptor Records may be known as the home of the Chainsmokers, but ever since New York-based label founder Adam Alpert turned the EDM duo’s success into a joint venture deal with Sony, the imprint is finding its legs outside of the world of electronic music.

Most notably, the label has begun growing its own cadre of female singer-songwriters such as Dove Cameron, whose hit “Boyfriend” has lit up international terrestrial radio and streaming sites globally alike this year.Variety caught up with Alpert to talk about his label’s growing influence in the pop world, his philosophy on developing artists, the new Chainsmokers album (out Friday), the future of streaming, Alpert’s JV at Sony Music and more. While many may associate Disruptor with electronic music, you are having a fair amount of success at the moment with young female singers and songwriters.

How do you see the label’s identity in 2022?We’re having a peak right now. As I tell my team [Alpert says Disruptor has a staff of 10 people, split between NY and LA], we have peaks and valleys in this business.

The label/management venture is almost eight years old now and early on people just sort of assumed we were an EDM company, but we never really thought of ourselves that way.I started the company with the mindset that I had been given the freedom to sign whatever I like, and I’ve always been such a big music fan of all genres.