Disney Synergizes the Oscars With ‘Simpsons’ Marathons and Chocolate Milkshakes at California Adventure Park (EXCLUSIVE)

variety.com:

Michael Schneider Variety Editor at Large The Walt Disney Co. is once again leaning heavily into synergy across its divisions as it aims to bolster awareness and tune-in for Sunday night’s 95thOscars.

That includes pop-up events at Disney parks and resorts; special program marathons on Disney-owned networks including FX, Freeform and Nat Geo; and Oscar-branded programming on ESPN, ABC News and ABC-owned stations.

That includes everything from an Oscars-themed chocolate brownie milkshake at the Disney California Adventure eatery known as “Schmoozies,” to a binge of “The Simpsons” episodes featuring Oscar-winning guest stars, Hollywood and movie homages and more on FXX. “We are so proud to be the home of the Oscars and are incredibly fortunate to have the power and reach of The Walt Disney Company to help drive to Sunday’s show,” said Craig Erwich, president, Disney Television Group, in a statement. “With Jimmy Kimmel hosting, there has been a renewed energy surrounding the telecast, and our Disney networks and partners across the organization have made a massive effort to ensure that the anticipation is continuing to build with fans at every Disney touchpoint.

From Walt’s one-of-a-kind honorary Academy Award featured at the parks to Oscar winning movie marathons airing across our networks, we’re doing everything possible to celebrate Hollywood’s biggest night and the excitement is palpable.” Here’s a roundup of this year’s Disney/Oscars synergy: Oscars-themed food and beverage items across parks and resorts include an Oscars-themed chocolate brownie milkshake at “Schmoozies” and three themed funnel cake fries at “Award Wieners” in Disney California Adventure.