Disney-Max Bundle Is “Just Crushing It”: Better Subscriber Retention Rate Than Netflix Is “Wake-Up Call For The Industry”, Researcher Says
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deadline.comThe streaming bundle established last year by Disney and Warner Bros. Discovery could be “a game-changer” in the competition with Netflix and “a wake-up call for the industry,” a top research firm says.
Jonathan Carson, CEO of Antenna, said the company’s most recent findings show the bundle “is getting real customer traction” and is “just crushing it” in terms of subscriber retention.
In fact, the firm said 80% of the roughly 1.6 million customers who signed up between July and December for the bundle of Max, Disney+ and Hulu were still subscribed three months later.
That’s higher than Disney’s own bundle of Disney+, Hulu and ESPN+, Max on its own, as well as Netflix, all of which were in the 55% range.
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