Disney+ Launches ‘Blockbuster’ Deal: $2 per Month for Limited Time Ahead of October Price Hikes
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variety.comTodd Spangler NY Digital Editor Disney wants to crank up Disney+ subscriber numbers ahead of the end of its September 2024 quarter — and before a new price increase takes effect.
In a new promo launching Thursday, new and returning customers in the U.S. can sign up for the ad-supported Disney+ Basic plan for $1.99/month for the first three months.
The new offer comes as the price of Disney+ Basic is set to increase from $7.99 to $9.99/month, effective Oct. 17, along with the prices of Disney+ Premium, Hulu, ESPN+ and its multiservice bundles.
Disney is offering the special deal to eligible customers from Sept. 12-27 at disneyplus.com; after the promotional period ends, the price of Disney+ Basic will be $9.99/month.
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