Disney’s focus on genre fans and programming makes Disney+ 30% more valuable than average streaming services, according to Fandom’s “State of Streaming” report.Fandom, which was founded in 2004 by Wikipedia’s Jimmy Wales and Angela Beesley Starling, controls a large cache of data on consumer preferences in film, TV, video games and other corners of pop culture.
The company says it gets more than 300 million unique visitors per month and hosts more than 250,000 “wikis,” or interactive information hubs.Conducted in the last week of January, the streaming study gauged the habits and sentiments of 5,500 global Fandom users.
Survey responses were cross-checked with Fandom’s proprietary fan panel.The report settled on three “rules” for studios and streaming providers.
They must “lean into genre strengths”; “rethink the in-theater experience to differentiate from growing at-home viewing trends”; and “super-serve consumers beyond the screen.”Not surprisingly, streaming consumers are sensitive to price.
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