Disney Bolsters Live-Event Advertising Efforts, Unveiling Key Partnerships And Certification Program
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deadline.comDisney is boosting its advertising capabilities for live events, with third-party partnerships, a new certification program for live sports and entertainment as well as biddable deals for live sports.
Google’s Display & Video 360, The Trade Desk, and Yahoo DSP are the first demand-side platforms to be certified by Disney.
Magnite is the only third-party supply-side partner at launch. Disney made the announcement at CES in Las Vegas, where is getting set for its annual Tech + Data Showcase on Wednesday.
The event is a kickoff to the upfront process, with a focus on streaming and digital platforms. The company sees automation as a key part of unlocking the potential of streaming inventory in real time.
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