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Disney Advertising Expands Relationship With Edward Norton-Backed Measurement Firm EDO, Will Use Its Engagement Data For Streaming

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Disney Advertising and measurement firm EDO, whose co-founder and chairman is the actor and director Edward Norton, have expanded their relationship into the streaming realm.

The companies have reached a new agreement to apply engagement data from EDO to Disney’s streaming platforms, starting with Hulu.

Last month, Disney+ also added a subscription tier with ads. The partnership news comes on the day Disney’s ad division convenes its annual “tech and data showcase,” which will be held virtually.

Norton is appearing in a 5-minute video segment during the event to explain his involvement and how EDO is working with Disney.

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