Disney Advertising and measurement firm EDO, whose co-founder and chairman is the actor and director Edward Norton, have expanded their relationship into the streaming realm.
The companies have reached a new agreement to apply engagement data from EDO to Disney’s streaming platforms, starting with Hulu.
Last month, Disney+ also added a subscription tier with ads. The partnership news comes on the day Disney’s ad division convenes its annual “tech and data showcase,” which will be held virtually.
Norton is appearing in a 5-minute video segment during the event to explain his involvement and how EDO is working with Disney.Read more on deadline.com