Discovery’s self-described “experiments” with programming on nascent streaming service Discovery+ are one reason why it has quickly reached almost 12 million direct-to-consumer subscribers.The company released the streaming totals — of which Discovery+ makes up the bulk — as part of its fourth-quarter earnings report.
Discovery+ launched January 4 in the U.S. and the $5-a-month, “ad-lite” service is in the process of rolling out globally. Several major Discovery franchises on networks like TLC and HGTV have had new iterations premiere in streaming, not linear.
A co-venture with the BBC yielded the David Attenborough-narrated A Perfect Planet.Like other traditional media companies still collecting hefty fees from pay-TV operators, Discovery
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