Discovery+ Raises Price of Ad-Free Streaming Plan for the First Time
variety.comTodd Spangler NY Digital Editor Warner Bros. Discovery is hiking the price of Discovery+ by nearly 30% in the U.S. and Canada, effective immediately.
It’s the first time Discovery+ has increased the price of a monthly subscription in the markets since launching in January 2021. “This will allow us to continue to provide can’t miss-stories in the food, home, relationships, true crime, paranormal genres — plus so much more,” the company said in announcing the change.
Effective Oct. 3, the price of a new Discovery+ ad-free monthly subscription in the U.S. will increase from $6.99 to $8.99 (plus applicable taxes).
The tier with ads will not change, remaining $4.99/month. In Canada, the price of a new Discovery+ ad-free monthly subscription will increase from $6.99 CAD to $8.99 CAD.
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