Discovery CEO David Zaslav tried to drum up enthusiasm for the company’s upcoming merger with WarnerMedia, a deal that needs a little love given the ho-hum stock prices of both companies involved since it was announced last May with a very long lead time — not expected to close until the middle of next year.He enthused about the go-to-market strategy for what sounds like a new combined streaming service of HBO Max and Discovery+ that also draws on live sports and news and the sharpest assets of both media companies in the U.S.
and globally. He told a Goldman Sachs conference today the streaming strategy is ready to go, but not yet to be announced, and that it would likely lean in to ad-light products, even free ones in some markets, as
Read more on deadline.com