Lionsgate thriller Fall will make an estimated $2.5+ million this weekend at 1,548 locations for a PSA of about $1,618.
The audience (54% male and 61% over 25, according to PostTrak) was broader than it might have been after a company founded by director Scott Mann swapped dozens of f-words, moving Fall from an R to a PG-13 rating.The firm, called Flawless, launched last year to specialize in foreign-language “vubbing,” for visual dubbing, which uses artificial intelligence to subtly shift lip and facial movements to match words spoken.
But in Fall, its first project, the urgency was around English-language expletives by English-language actors during a stressful high-altitude shoot in the middle of Covid.
Costly reshoots weren’t an option, nor really were cuts.Grace Caroline Currey and Virginia Gardner play best friends and expert climbers stranded 2,000 feet up atop a rickety, abandoned TV tower.
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