Diddy and The Weeknd.The ad showcases Kayvon Thibodeaux, a college footballer who plays defensive end for the University of Oregon.
As reported by Billboard, the as-yet untitled and unreleased song plays beneath the 60-second ad – which is narrated by Thibodeaux’s mother, Shawnta Loice.View the ad below:The new music follows on from reports last July that Diddy was at work on his first new music in over half a decade.
His last release was a free mixtape, entitled ‘MMM (Money Making Mitch)’, in 2015. The album, which Billboard claims is titled ‘Off the Grid Vol.
1’, is billed as being Diddy’s fifth solo album – with his last, ‘Press Play’, dropping in 2006. The Weeknd, meanwhile, has been a generous collaborator over the last 12 months.
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