Dick Wolf Michael Schneider Chicago Entertainment show BLOCK and Franchise Dick Wolf Michael Schneider Chicago

Dick Wolf Explains the Strategy Behind His ‘Law & Order,’ ‘Chicago’ and ‘FBI’ Franchise Empires

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variety.com

Michael Schneider Variety Editor at LargeMore than 20 years ago, when Dick Wolf first expanded the “Law & Order” universe to include “Law & Order: SVU,” he compared the brand extension to Campbell’s Soup: If you like one flavor, you’ll likely be willing to try and enjoy another.

Cut to 2021: This fall, Wolf boasts an unprecedented nine series in primetime, including three “Chicago” dramas and three “Law & Order” entries on NBC, and three different “FBI” shows on CBS.

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