EXCLUSIVE: Descendants: The Rise of Red broke a record in its debut on Disney+. With 6.7M views in its first three days of streaming, the film is now Disney Branded Television’s most-viewed DCOM premiere ever on the streamer, according to Disney.
This is a fairly big number for any Disney+ release, though it’s difficult to compare directly with other titles, as the streamer has been inconsistent with the viewership data that it reports.
Earlier this year, Taylor Swift: The Eras Tour film debuted to 4.6M views in three days. When Percy Jackson and the Olympians debuted in December, Disney+ announced that series’ six-day viewership tally.
In June, Disney released one-day viewership data for The Acolyte, which was around 4.8M views. The streamer later circulated a five-day viewership total for that premiere.
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