'Demure' Trend Explained; TikTok Star Jools Lebron Shares How the Videos Changed Her Life

justjared.com:

You’ve probably seen the “demure” trend on social media by now, so let’s explain how it started! Trans influencers like Selyna Brillare and Devin Halbal are credited as among the first TikTok stars who began using the term regularly in their videos, but Jools Lebron is widely considered to be the one who popularlized the trend in summer 2024. Jools, who is also a trans woman, has made videos about being “demure” in the work place. Keep reading to find out more… She said in a viral video, “You see how I do my makeup for work?

Very demure. Very mindful. I don’t come to work with a green-cut crease. I don’t look like a clown when I go to work. I don’t do too much.

I’m very mindful while I’m at work. You see how I look very presentable? The way I came to the interview is the way I go to the job.

A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure.