Deborah James urges toilet roll brands to include bowel cancer info on packaging
dailyrecord.co.ukDeborah James has called for toilet roll brands to include bowel cancer symptoms and information on their packaging. The 40-year-old journalist, who is receiving end of life care are battling bowel cancer since 2016, appeared on Lorraine this morning to give one of her guests a special message.
Lorraine Kelly spoke with Cara Hoofe, who discussed her own battle with the illness on the ITV show, the Mirror reports. The pair went on to discuss M&S’ decision to add bowel cancer symptoms and information on the signs on all of its toilet roll packaging.
An infographic will appear alongside the Bowel Cancer UK logo from September this year. Speaking on M&S decision to do this, Cara told Lorraine: “I’m over the moon, I don’t really have the words to describe how I feel about M&S doing this to raise awareness about bowel cancer, especially because we’ve got such a huge customer base as well.”Lorraine then decided to give Deborah a mention before informing Cara that she had a surprise for her.Speaking in a pre-recorded message, Deborah said: "Congratulations Cara, I'm so pleased that you are talking about the hard work that you have put in and what you have achieved."I know we've both gone through bowel cancer, we've spoken so many times about getting signs and symptoms on loo roll but you finally did it and I am really, really proud of you for doing that."Deborah continued: "It's the start of things to come, I think we should do a big shout out to other companies now saying, 'come on where's your signs and symptoms?
Forget about the puppies!'"I'm bored of the puppies! We need like actual information sign posted on those loo rolls so I'm hoping lots of other big brands will go, 'hold on yeah this is what we need to be doing'."S
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