‘Deadpool & Wolverine’ Continue To Run Away With Cash: Breaks R-Rated B.O. Monday Record At $21M+; Marvel Pic Fired Up By $135M Promo Partner Campaign
deadline.comEXCLUSIVE: Marvel Studios’ badass duo continue to rake in money for what’s shaping up to be a $21.5 million-plus Monday at the domestic box office, if not more, according to sources tonight.
At that level, Deadpool & Wolverine easily ranks as the best Monday ever for a R-rated movie, beating the Monday of 2016’s Deadpool, which fell on a Presidents Day holiday when it earned $19.7M.
Among all Mondays in July, right now D&W is shaping up as the fourth best after Spider-Man 2 ($27.6M, July 5, 2004), Barbie ($26.1M, July 24, 2023) and The Dark Knight ($24.4M, July 21, 2008).
Tuesday is bound to be a bountiful day as well for D&W. Last year on its Tuesday, Barbie grossed another $26M. In addition, we can tell you that the promotional partner campaign for Deadpool & Wolverine was worth $135M in media value, which was more than what Disney racked up for Black Panther: Wakanda Forever, and more than the first and second Deadpool promo partner spend combined.
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