DAZN Chairman Kevin Mayer & Co-CEO James Rushton On Outpunching Rivals For The Sports Streaming Crown
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deadline.comIf you want evidence that DAZN is a disruptor, you need only look at two big plays it has made in recent months. In March, the global sports streaming platform unseated Comcast-owned Sky as the home of Serie A soccer in Italy.
A couple of months later, DAZN repeated the trick, outpunching Sky again to land a “game-changing” five-year pact with Eddie Hearn’s boxing juggernaut Matchroom for “at least” 16 fights a year in the UK and Ireland.They are deals ripped straight from the Sky playbook, given the pay-TV operator used major events like the Premier League as a battering ram to establish itself as a market leader.
Then owned by Rupert Murdoch, Sky was itself a disruptor. DAZN’s Serie A and Matchroom agreements also highlight shifting sands
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