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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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David Zaslav Pledges Cost Discipline After WarnerMedia Merger As Streaming ‘Spending Wars’ Intensify

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variety.com

Jennifer Maas TV Business WriterDiscovery CEO promises that the company is not in a race to win the “spending wars” on content when it closes its deal to acquire AT&T’s WarnerMedia and become Warner Bros.

Discovery.“We’re going to spend more on content — but you’re not going to see us come in and say, ‘Alright, we’re spending $5 billion more on content,” Zaslav said during an investor call Thursday to discuss the company’s Q4 earnings results.Zaslav says the new company — which will run both Discovery’s current major streamer Discovery Plus and WarnerMedia’s HBO Max — will be “looking to monetize our IP to grow the value of the overall company.”Discovery CFO Gunnar Wiedenfels echoed Zaslav’s point, saying “it’s not about winning” and “spending more money doesn’t score goals.” Click here to sign up for Variety‘s free Strictly Business newsletter covering earnings, financial and investment news, and more.Discovery revealed Thursday it reached 22 million paying streaming subscribers across its portfolio of offerings by the end of 2021.

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