Daniel Craig-Voiced Turkey Earthquake Appeal to Run Simultaneously Across 29 U.K. Networks
variety.comK.J. Yossman A Daniel Craig-voiced aid appeal for victims of the tragic earthquakes in Turkey and Syria earlier this month is set to run across 29 networks simultaneously in the U.K.
on Friday evening. Media companies including Warner Bros. Discovery, Channel 4, ITV, UKTV, Channel 5 and Sky have gifted advertising space for the 90-second Disasters Emergency Committee appeal, which will run at 9.55pm local time.
Channel 4 will also run the advert on its YouTube channel from Friday until Sunday. Ocean Outdoor have also gifted advertising space and the appeal will run on large format digital screens at the same time in major U.K.
cities including London, Liverpool, Birmingham and Manchester. The advert, produced pro bono by Recipe, shows the devastation from the earthquakes, which are believed to have killed over 30,000 people.
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