Dan Baime Leaving ICM To Launch Management Company With John Cena As Client; Lara Sackett To Succeed Him As Co-Head Of Production Department
deadline.comEXCLUSIVE: Dan Baime, an ICM Partners agent of 25 years, partner and co-head of the Production Department, is leaving the agency business to segue to management.
He is launching his own management firm, Intenta Management, with his long-time client John Cena as Intenta’s first client. ICM agent and partner Lara Sackett has been elevated to assume Baime’s role as co-head of the Production Department alongside fellow co-heads Paul Hook, a longtime fixture in the field, and Janet Carol Norton.Baime, who came up through the ranks of the ICM production department, has held an unusual dual position; he also has been Cana’s point agent for the past 18 years, after signing the then-twentysomething wrestler outside of the ring.
In a close relationship that somewhat resembled that between talent and manager, Baime navigated Cena’s ascend to a highly marketable movie and TV/streaming scripted and reality star with a string of endorsement deals.
Also Baime’s unusual role in his career, Cena did not have a manager until now.“This is a once in a lifetime opportunity to work with my dear friend John Cena and build out a bold vision for the future,” Baime said. “I am incredibly grateful to all my colleagues for their tremendous support and especially the production department who I have the upmost respect for and are recognized as the best in the business.”ICM’s Production Department is among the most valued assets of the agency — which is in the process of being acquired by CAA subject to regulatory approval — alongside such other strong fields as sports and books.
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