CW Chief Downplays Drama Of Upcoming Ownership Shift; It’s A Big Brand, Not Just A Media Company Changing Hands

deadline.com:

CW chief Mark Pedowitz tried to put some context around an upcoming ownership shift of the network. It’s not a typical corporate deal, he said, because the CW is an important brand, and a well entrenched one.“You may have heard the CW is undergoing a bit of a transition of its own.

But we’ve become more than just a network, more than just a media company. We are a brand. A brand that has a had a major impact in a very short time,” he told ad buyers at the company’s upfront presentation in NYC Thursday.CW owners Warner Bros.

Discovery and Paramount Global are set to clinch a sale to giant station owner Nexstar Broadcasting in a few weeks. The network has been owned by Warner Bros.

and CBS since 2006.Pedowitz touted the CW’s brand unity (in stark contrast with other upfronts this week that sprouted a wide array of them.