‘Cruella’ Goes All Glam With Promotional Partner Lineup That’s A La Mode
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deadline.comWhen it came to assembling the brand sponsors for Disney’s Cruella, it wasn’t about the dogs in the 101 Dalmatians live-action spinoff, or the swanky Panther De Ville car she drove in the 1990s Glenn Close movies, rather the glitz which the Emma Stone and Emma Thompson characters are all about.While recent brand campaigns for Disney+’s season 2 of The Mandalorian and the hybrid theatrical release of Raya and the Last Dragon spoke mostly to home consumers, Cruella leans toward a female audience who wants to get out of the house for a stunning night on the town after a year-plus of lockdown.
In addition, the Cruella promo partner campaign is arguably Disney’s most chic lineup of advertisers in recent years with high-end luxury names as Louis
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