EXCLUSIVE: Cruel Summer has made a splashy return to Freeform, with the Season 2 premiere marking the network’s top telecast in two years — since the Season 1 finale of the hit series in June 2021.
After seven days of delayed viewing, the Season 2 premiere drummed up 2.6M viewers across linear and digital platforms, according to Freeform.
That’s up more than 1,000% from the live+same-day audience of 223,000. Through two episodes, Cruel Summer is averaging 2.3M total viewers, marking Freeform’s most-watched season two series of all-time and Freeform’s No.
1 current series. The series is finding continued success due to its next-day availability on Hulu, which is opening it up to a wider audience.
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