‘Cross’ Star Aldis Hodge, Amazon MGM Studios Exec Lauren Anderson On How Show’s D.C. Flavor Draws Viewers And Advertisers
deadline.comAldis Hodge, producer and star of Cross, and Lauren Anderson, head of content and brand innovation at Amazon MGM Studios, say the value of the Prime Video series results from its local flavor.
When scripts for the Washington-set show underwent a “D.C. pass,” Hodge recalled, a producer hailing from the city insisted on a character calling another one “Slim,” as opposed to “son” or “dog,” as they might in other cities. “That one word generated, I would say, millions of viewership value,” Hodge said. “So many people commented and said, ‘The moment I heard “Slim” I was in.'” Anderson said specific details can give a production “universality,” enabling it to be enjoyed by wider audiences.
Hodge said Washington in particular gets reduced on screen to simple cutaways of the U.S. Capitol building or politcos walking down hallways. “We only see a political idea.
Not a political truth, but just an idea. … That’s just one sector of what Washington, D.C. is.” The star and exec spoke Tuesday on a panel at CES at C-Space, the venue at the Las Vegas convention focused on advertising and marketing.
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