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Crooked Media Inks Multiyear Pact With SiriusXM for Ad Sales, Distribution (EXCLUSIVE)

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variety.com

Todd Spangler NY Digital EditorCrooked Media, the progressive media company that produces the top-ranked “Pod Save America” and other podcasts, signed a multiyear, multiplatform agreement with SiriusXM.The agreement gives SXM Media, the advertising-sales arm of Sirius XM Holdings, exclusive global ad sales rights to Crooked Media’s lineup of podcasts starting in May.

SXM Media also gets sales and sponsorship rights to digital video, social media and live events produced by Crooked Media.As part of the agreement, Crooked Media’s podcasts, including “Pod Save America,” “Lovett or Leave It” and “Pod Save the World,” will join the SiriusXM network through the 2024 election cycle and beyond, distributed on the Stitcher, SXM App and Pandora platforms.

Crooked Media podcasts will continue to be available on all major podcast services. In addition, SiriusXM will distribute both audio and video content from Crooked Media’s podcasts, including on its satellite-radio platform and the SXM App.

That will bring Crooked’s content to SiriusXM’s base of more than 32 million paid subscribers.Crooked Media will retain editorial control of its podcasts.

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