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Cricket Dominates As Indian Premium Streaming Market Makes $1B In H1 2024 — Study

India cricket information Provident Platform Enterprise Markets Sporting

19.09.2024 - 09:57

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India‘s premium streaming market generated $1.04B in revenues in the first six months of 2024, according to research, with cricket driving the market.

Driven by advertising and subscription, revenues were up 38% from the $to 760M bagged in H1 2023, a report from AMPD, the digital measurement platform owned by Media Partners Asia.

Sports, especially cricket, and local drama and romance productions lead the consumption of premium streaming. Nine of the top 15 titles were sporting, including six Indian nation team matches.

Cricket rights have been in headlines in India this week, with Disney suing rival Zee Entertainment Enterprises for about $940M over an agreement that collapsed in January.

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