Creators Will Soon Contribute To AI “And Get Paid For It”, Google CEO Sundar Pichai Predicts

deadline.com:

Addressing a hot-button issue for Hollywood and other creative industries, Google CEO Sundar Pichai predicted creators will soon be directly compensated for their contributions to artificial intelligence. “I do think people will develop [economic] models around it,” Pichai said Wednesday at the New York Times DealBook Summit in New York. “There will be a marketplace in the future, I think.

There will be creators who create for AI models and get paid for it. I really think that’s part of the future and people will figure it out.” Asked by moderator Andrew Ross Sorkin if he envisioned “sending checks” to creators whose work helps train Gemini and other Google AI platforms, Pichai replied that he could see that “down the line.” Even as of now, he noted, the company is licensing select content for AI “where we see value,” from sources such as Reddit, the Associated Press and the New York Times.

While some content owners have agreed to sell their wares to AI proprietors, others have held out and in some cases filed lawsuits against tech firms.

Music, which has been a Pandora’s Box throughout the digital age, is already a bedrock component on Google-owned YouTube. But as the video giant has integrated music generation technology over the past couple of years, it has “primarily given it as tools for artists to use,” Pichai emphasized. “We’ve been deliberate.