Courtney Klein and Grace Kapin of Storq Want to Make Maternity Clothing Chic

glamour.com:

Meet Storq, a line of comfortable and stylish basics for founded by Grace Kapin and Courtney Klein, moms of two kids each. We're spotlighting the brand as part of our annual series—which spotlights .

We're committed to giving female founders who own 51% or more of their business a platform, as this is not only allows them to introduce their brilliant products to a wide and potentially new audience, but it also helps you—the reader—discover really cool stuff.When Courtney Klein’s friends and family members began to start having kids, the women all had the same complaint.

Maternity clothing was ugly and impractical AF. Like, why were there so many ruffles and bows, when many women preferred basics like a chic button down and jeans?“I was intrigued, and anticipating needing maternity clothes myself soon-ish, so I did a deep dive into the market for pregnancy clothing,” she tells Glamour. “I noticed a shift in the needs of the pregnant customer, who was a little bit older and more established in their work life than previous generations of mothers had been.

There was a unique opportunity in my mind to create something for women today that could help expecting moms transition more easily into parenthood without compromising their sense of style and self.”This idea soon blossomed into , a maternity clothes company she founded alongside Grace Kapin in 2014.