Could Instagram’s Latest Changes Herald the End of the Kardashians’ Social Media Empire?
glamour.comin June and renewed emphasis on video content, the public decided to make their complaints with the app loud and clear earlier this month, sharing a viral image by that proclaimed “Make Instagram Instagram Again (stop trying to be TikTok I just want to see cute pictures of my friends.) Sincerely, Everyone.” The photo was even reposted by a handful of celebrities, including and , who each added a “pleasssee” alongside their Instagram Story petition.
But according to experts, the platform’s problem isn’t just a pivot to video, but also a radical drop in engagement (likes, comments, views, etc.).
Which raises the question, is the Kardashian family’s recent digital protest a sincere effort to shape the future of the social media app they helped build, or just a cynical ploy to save their many businesses that rely on the platform for continued survival?Back in January, Instagram made a lot of users very happy by bringing back its original chronological feed.
However, much of that goodwill was squandered earlier this summer, when they updated their algorithm yet again, this time announcing some very unpopular changes.
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