the Washington Post.McCall rose to fame as a country music star with songs about driving 18-wheelers and big-rigs, including 1976 number one hit “Convoy.”His real name was Bill Fries and he was an ad executive turned singer.He created the character of C.W.
McCall, a truck driver in a series of commercials for a Midwestern bread company.The goal wasn’t to create an alter-ego but to sell bread using catchy, country-sounding jingles.McCall took on this persona and began recording music about long-haul trucking, even establishing his own CB radio lingo truckers picked up and still use today.He was well known in the ’70s for his hit country records: “Old Home Filler-Up” and “Keep On-a-Truckin’ Cafe,” “Wolf Creek Pass,” and most famous of all, “Convoy,” which became a No.
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