Kylie Kristen Jenner (born August 10, 1997) is an American media personality. She has starred in the E! reality television series Keeping Up with the Kardashians since 2007 and is the founder and owner of cosmetic company Kylie Cosmetics.
At age 14 in 2012, she collaborated with the clothing brand PacSun, along with her sister Kendall, and created a line of clothing, "Kendall & Kylie". In 2015, Jenner launched her own cosmetics line called Kylie Lip Kits, which was renamed to Kylie Cosmetics the following year. She also released a mobile app that reached number one on the iTunes App Store.
Revlon has gone bust amid rising debts, supply chain chaos and fierce competition from younger rivals. The 90-year-old cosmetics giant behind Elizabeth Arden and Gatineau filed for bankruptcy in the US yesterday.
It follows years of struggle for the New York-based business, renowned for supermodel campaigns featuring diverse, famous and new models including Iman, Claudia Schiffer, Cindy Crawford and Christy Turlington.
It promised to make women ‘unforgettable’. But it was slow to follow women giving up flashy cosmetics like red lipstick for more muted tones in the 1990s.
And it has lost shelf space and sales to celebrity start-ups such as Kylie Jenner’s Kylie Cosmetics and Rihanna’s Fenty Beauty.
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