Coleen Rooney finished as runner-up in the 2024 season of I'm a Celebrity... Get Me Out of Here!, just behind Danny Jones. But, before her jungle adventure, she's said to have signed a lucrative deal with wellness brand Applied Nutrition, renowned for its health supplements.
Coleen is set to launch her own product range with the brand in January, a move that experts predict will significantly boost her finances.
Sources have also said that Coleen cleverly brought the brand's hair, skin, and nails capsules with her into the jungle as part of the partnership.
A source told The Sun: "Coleen was definitely taking the hair, skin and nails collagen capsules every day in the jungle. She was always glowing, even after weeks of gruelling trials, and there was serious buzz on social media about how great she looked." "People are saying it's because of the Applied Nutrition products she was sneaking in and it's caused a massive surge in interest for them," they added.
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