The CMT Music Awards drew its largest audience ever on Sunday night with 5.43M viewers tuning in on CBS. That’s up 5% from last year, when about 5.16M people watched the live telecast.
Final numbers will rise with CBS projecting a total viewership of 5.68M including Paramount+ livestreams. This marks the second year that the CMT Awards were broadcast on CBS, which appears to have been a fruitful move considering that viewership soared 521% last year vs.
the 2021 iteration. This year’s ceremony was the most-streamed program of the night on Paramount+, with live streaming up 16% year-over-year, according to CBS.
Social media content related to the show attracted 2.6B potential social impressions, which is about a million more than last year.
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