Clean beauty expert explains how to check if a beauty product is really eco friendly
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ok.co.ukBeauty isn’t just about looking good, it’s about feeling good too.That’s one reason why so many of us are now putting sustainability at the top of the agenda when we’re shopping for beauty.
Research shows that around 80% of consumers say sustainability is important to them. We want to know that our favourite brands are working hard to minimise the impact on the environment when they're making the products we love.
As an advocate for clean beauty, it’s one of my passions. If brands want us to continue our love affair with them, they need to reduce the effect they are having on the planet.
But how can we know for sure that a beauty brand has our back when it comes to anti-animal testing, packaging and ingredients?
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