CJ ENM Boss Reveals Bumper $818M Content Spend As He Declares 2025 The “First Official Year Of Global Expansion”

deadline.com:

Korean entertainment powerhouse CJ ENM is readying a bumper slate of 65 projects this year after boosting its content budget by 10% despite what its head honcho terms a “subdued” local market.

Giving Deadline a trade exclusive, CEO Yoon Sang-hyun labeled 2025 the “first official year of global expansion” and revealed that content spend will shoot up this year to $818M — up from the $750M that was announced on the sidelines of the Busan film fest last year.

In a wide-ranging discussion, Yoon provided insight into this mega content warchest, CJ’s global partnerships with the likes of Warner Bros Discovery (WBD) and Fifth Season, preparing for a possible re-entry into the Chinese market as well as international expansion plans for OTT platform TVING.

He also shared more details about TVING’s merger with domestic platform Wavve along with fresh strategies to push music content platform MNET Plus and CJ ENM’s e-commerce arms.