Cinemas should say what time film actually starts, US bill proposes

nme.com:

The Register Citizen.“I got a couple of calls from constituents who said that they went to the theater a few times and the feature did not start for a considerable period of time after the advertised starting time.

It does seem to me that people are, in effect, a sort of captive audience watching the advertising before they get to see the feature they came to see.”Some cinema chains will give an estimation of how long the pre-film ads and trailers last, but Looney wants the actual start time to be clearer.However, some small cinema owners say the move could be bad for their businesses.“Announcing the start time of the actual movie would definitely disincentivize our business partners’ video messaging which would have a direct negative impact on our financial stability in an already so challenging environment,” Peter H.