CinemaCon Winners and Losers: Wolverine’s F-Bombs Boost Disney, Paramount Soars With Paul Mescal’s New Gladiator and More
variety.comCinemaCon, looking to reassure movie theater owners and executives that they had what it takes to keep audiences flocking to cinemas through 2024 and beyond.
And despite odes to the magic of the big screen experience, there was a whiff of desperation in the artificially-oxygenated, cigarette-perfumed air of Caesars Palace, where the annual exhibition trade show takes place.
That’s because the box office hasn’t recaptured its pre-pandemic stride — studios estimate that roughly 15% to 20% of frequent moviegoers have yet to resume their old entertainment habits now that COVID has dissipated.
Plus, the labor strikes that consumed the media industry for much of the previous year as actors and writers hit the picket lines resulted in production delays that left theaters with fewer movies to hawk on their marquees.
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