CinemaCon 2025: Here’s What Worked & Didn’t Work

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With a domestic box office year now lagging behind last year’s by 6% (it was -11% as of last Sunday), the motion picture industry needed CinemaCon this week like a pop of Viagra.

Here are the takeaways from Las Vegas: There’s Still A Belief That Theatrical Can Work We are in a massive funk no doubt at the domestic box office with the big question as to whether we’ll ever get back to 2018 levels ($11.9 billion).

However, what was clear coming away from the Las Vegas studio-exhibitor love-in at Caesars Palace was that the studios aren’t bailing on theatrical: they delivered the stars, they delivered stunts (we’ll get into that) with a robust lineup of product in Avatar: Fire & Ash, Superman, Jurassic World: Rebirth, Ballerina, Lilo & Stich, Mission: Impossible – Final Reckoning to indicate that better days are ahead.

In fact, after this weekend’s $135M+ opening for Warner Bros/Legendary’s A Minecraft Movie, we might be turning that corner right now.