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Choi Yoonhee Set as CEO of Barunson E&A, as Korea Sales Firm Expands Berlin Footprint

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variety.com

Patrick Frater Asia Bureau Chief Choi Yoonhee has been named as the new CEO of Barunson E&A, the Korean sales and production firm that is making a splash at the European Film Market in Berlin this week.

Choi, who joined the firm in 2021 from CJ ENM, takes over from Gene Hong (Brian) Park and Kwak Sin Ae. She joined as MD, overseeing domestic and international operations, and in April 2023 was upped to COO.

Barunson E&A has been in operation since 1996, though was not involved in international sales all that duration. Notable past titles include Bong Joon-ho’s “Mother” and Oscar-winner “Parasite,” on which CJ and Choi headed international distribution.

Barunson E&A has also been behind Kim Jee-woon’s “The Good, the Bad, the Weird” and his more recent “Cobweb.” The company’s upcoming slate also includes the next two features from director Bong Joon-ho, as well as projects from directors Kim Sung-hoon (“Ransomed,” “Kingdom”) and Um Tae-hwa (“Concrete Utopia”).

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