Chinese New Year Box Office: Day One Hits High In Home Market; Imax Sets New Records
deadline.comChinese New Year box office started with a bang today in China, as Maoyan estimates 1.8B yuan ($248.3M) was generated for all films on day-one of the holiday period.
This would mark a new milestone that well exceeds 2021’s previous first-day New Year record of 1.69M yuan. For its part, Imax topped itself on Wednesday, seeing a CNY day-one record-breaking haul of $12M, besting its previous high of $11M in 2021.
With 5% of the CNY box office so far, and on less than 1% of total screens, Imax captured its biggest percentage of the first-day results ever.
Attendance for Imax was also at a new peak with 1.2M admissions nationwide. The No. 1 title ushering in the Year of the Snake on Wednesday was Enlight’s Ne Zha 2, the follow up to 2019’s animated hit, with 486.6M yuan ($67.1M).
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