Rebecca Davis editorDirector Lu Yang’s “Assassins in Red” is set to debut next lunar new year, a holiday release window that will likely be one of China’s most competitive ever, as 2020 blockbusters pushed back by the coronavirus prepare to jostle with new titles during the country’s biggest movie-going week of the year.
But Lu gently laughs off the question of whether the pressure is already a bit unbearable. “I trust that our film has its unique elements that will still attract viewers even if it comes out next Chinese New Year in the midst of such strong competition,” he said.
Should his competitors pull ahead, so be it, he implied: “The more lively things are and the more audiences go to the cinema, the better it is for the industry as.
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