Chiefs AFC Wild Card Victory Drives Peacock’s Largest Single Day Ever With Record-Breaking Audience
deadline.comThe Kansas City Chiefs win over the Miami Dolphins was a record breaker for Peacock. The Chiefs defeated the Dolphins on their home turf at Arrowhead Stadium Saturday, fighting through negative temperatures to advance to the Divisional Round of the NFL playoffs.
The AFC Wild Card game was streamed exclusively on Peacock for most of the U.S., though the game was available on NBC stations in both home cities.
The game averaged 23M viewers across Peacock, NBC stations in Miami and Kansas City, and NFL+. That’s apparently the most-streamed live event in U.S.
history, peaking with nearly 25M viewers in the second quarter, NBCUniversal reports. The Chiefs-Dolphins matchup boosted Peacock to its largest single day ever in audience usage, engagement, and time spent with 16.3M concurrent devices.
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