Channel 4 Woes Deepen After TV Audience Sinks To Historic Low
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deadline.comEXCLUSIVE: Channel 4’s television audience sunk to a record low in May amid a painful period for the British broadcaster, which is cutting costs as it navigates a cratering ad market.
Channel 4’s main network audience share stood at 4.48% last month, which is said to be the worst four-week period in the commercial broadcaster’s 40-year history.
One source said the ratings had sparked scenes of “panic” at Channel 4, though other insiders were more philosophical and pointed to bumper online viewing.
Audiences streamed a record 5BN minutes of Channel 4 content in April, with shows including Married At First Sight Australia performing well.
Read more on deadline.com
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