By Tim Dams U.K. broadcaster Channel 4 says it will have to operate “a mixed economy” when commissioning new shows, as a result of plunging ad revenue during the coronavirus pandemic.
Speaking as part of an online Q&A organized by the Edinburgh International TV Festival, Channel 4 director of programs Ian Katz said the broadcaster will have to commission “some (shows) at very low tariffs and some at the more ambitious end.” “In the short term, we are making lots of television on tariffs lower than we have ever made television before.
In the medium term, we’re going to have to make a lot of our television on somewhat lower tariffs,” said Katz. Katz added: “We’re also making sure that we’ve got the ability to take the big swings on big
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