Channel 4 Plots U.S. Expansion With Launch Of Two FAST Networks Across The Pond

deadline.com:

EXCLUSIVE: Channel 4 has made a first foray into the U.S. market with the launch of a duo of FAST channels bringing together some of the network’s top adventure and blue-light shows.

The 4 Adventure and 4 Emergency FAST channels represent a major step for the public commercial broadcaster, which has talked up its strategy to boost digital turnover and find alternative revenue streams for a number of years now.

Launching on Tubi, Plex and Xumo Play later this month, 4 Adventure brings together reality and doc series such as Shipwrecked and The Island with Bear Grylls, while 4 Emergency hosts shows including 24 Hours In A&E and Emergency Helicopter Medics.

The channels will also feature shows that didn’t originate on Channel 4 but “fit the editorial curation and Channel 4 tone of voice,” according to a spokeswoman.